A trend in marketing homes for sale – temporary residents to give a home a “lived in” feel – is raising legal questions.
“Faux homeowners,” as they are called in a recent Wall Street Journal article, are presented by marketers as a natural extension of “staging” – traditionally referring to decorating a new home or neutrally redecorating a previously owned home to appeal to a broader base of buyers. The Journal piece quotes Steve Rogers, president of Windermere Exclusive Properties in San Diego, saying these human props provide “that little extra mint on the pillow.”
The legal question – faux or fraud – is in how these transitional residents of these homes are portrayed to prospective buyers...
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